Marketing/PR/Fundraising (Healthcare)

COMMUNITY PARTNER

Greater Valley Area Health Education Center c/o Empowerment Systems, Inc.

ABOUT THE INTERNSHIP

Duties

Marketing and communications interns will work as part of an interdisciplinary team with health professions students to create effective social marketing campaigns that are aligned with the outreach, education, and programs developed and delivered by health professions students.  The key elements of social marketing should include.
•    Audience-centered program development
•    Promotion of voluntary behavior change
•    Audience segmentation and profiling
•    Formative research to develop and test programs
•    A range of product development based on audience research
•    Product distribution based on audience research
•    Program promotion through channels identified in audience research
•    Process evaluation
•    Outcome evaluation
•    Audience and community involvement in the planning process

GVAHEC interns will have the ability to align their activities with their personal and professional interests, creating a portfolio that will be used to document learning objectives as they are achieved.  Interns may select from activities such as:

Policy and Advocacy:
•    Work closely with professional organizations such as AzPHA, AzRHA, Council of Human Service Providers, and other partners to plan and organize materials and activities to influence national/state/local legislative policy.
•    Update advocacy materials, fact sheets.
•    Plan and implement legislative activities to implement resolutions.
•    Assist with development and preparation of testimony for various legislative and/or Congressional hearings.
•    Assist with direct outreach and communication to GVAHEC partners, mailings, e-mails and phone calls to promote GVAHEC advocacy priorities and activities.
•    Work directly with GVHAEC partners to research and draft resolutions that provide an organizational foundation for important issues.
•    Assist with planning, implementation or follow-up to Annual Policy forums.

Program Planning & Communications:
• Develop original health information literature hand-outs for professional or lay audiences.
• Network with existing GVAHEC partners and collaborative organizations, and identify new organizations whose missions and objectives complement that of GVHAEC and with whom new partnerships should be pursued.
• Represent GVAHEC and offer health education input at coalition meetings.
• Assist with public relations, including development of press releases and promotional materials for specific topics or advancing the profession of health education.
• Assist with direct outreach and communication to SOPHE members, chapters, and partner organizations through faxes, mailings, e-mails and phone calls.

Health Education Research:
• Assist in gathering and organizing background materials for GVAHEC grants, cooperative agreements, and special topics.
• Research and report on GVAHEC priority topic areas as identified in the scope of work.
• Attend and report on local seminars and briefings to gather information as needed.

GVAHEC Workshops and Seminars:
• Provide direct assistance in developing database of meeting speakers, AV needs, and related communications to speakers, poster presenters.
• Organize materials for meeting sessions and work with GVAHEC Planning Committee for CEU/ CME application.

Other:
• Deliver direct program support to GVAHEC staff, projects and activities as needed.
• Assist in data entry for various projects, ranging from membership updates to survey data, mailings, answering inquiries, etc.

Intern Perks Include:
•    The intern may have the opportunity to attend health-related hearings and briefings.
•    The intern will have valuable opportunities to interact and network with other leaders and members in the GVAHEC/Empowerment Systems, health education, and public health communities.
•    The intern will have an opportunity to gain valuable work experience in a professional office environment, with potential for letters of recommendation/commendation.
•    The intern will receive the opportunity to see how: a non-profit organization is operated, governed, and managed; staff interact and contribute to the organization; professional continuing education is planned, managed, and evaluated; coalitions are developed and nurtured; advocacy efforts are planned and implemented; chapters are supported; and other experiences pertinent to advanced competencies of health education professionals and working in a business environment.

Population served

The GVAHEC site located in Apache Junction is connected to the Center, which is a community resource center for residents of Pinal County. Projects will focus on those individuals who live or work in a 10 mile radius from the Center. Services will be provided to families with uninsured or underinsured children and who are likely to be living at or below 200% of the poverty level. Our goal is to provide information, resources, or services to residents in the area.

Community need/impact

The Apache Junction community and surrounding areas have limited resources that are available to those with limited income and discretionary spending. The goal of the internship is to work with staff and other students to identify/assess community needs, develop programs that address these needs, market programs, track participation, and evaluate program outcomes.

The overall goal is to improve the general health and well-being of residents in the GVAHEC service area.